Is MySpace.com Really That Popular? on ABCnews.com questions whether or not MySpace is really worth high price tag that was paid when it was bought out recently. The article quotes an analyst from Jupiter Research who says that the number of active users is seriously inflated compared to the number of members.

The article is a pretty interesting read. Do I think MySpace is popular right now? Yes. Is it overrated and overexposed? Definitely. Will this hurt its success? Time will tell.

I happened to visit dmoz.org tonight and noticed the header. It is now sporting an AOL Search Partnership logo.

I really don’t know what this means. It wasn’t there earlier this week. Anybody else heard of this?

If you are using the Firefox browser and you visited Yahoo! today, you may have seen a new banner pop up on your screen informing you how to change the search box from the default of Google to Yahoo!. I just saw it for the first time a few minutes ago. If you are not familiar with the browser, Firefox has a built in search box in the top right corner from where users can search the web. The default search engine is Google. Apparently, Yahoo is using browser detecting to serve up the popup to Firefox users. In fact, I just ran a check, and it did not happen with Internet Explorer. Here is the text of the banner:

Search with Yahoo! right from your browser.

1. Look for the search box in the upper right corner of your browser.
2. Click on the small triangle in the search box.
3. Choose Yahoo!. You’re done!

There is even a “don’t show this again” checkbox for users to turn it off if they don’t want to see it again. I think this is pretty creative thinking on Yahoo!’s part. Google has been sort of the adopted standard in search, especially with the technologically inclined. Yahoo! is trying to grab some market share here by showing users that they have a choice. My guess is most Firefox users are probably aware that they can change it however and choose to keep it Google. Kudos to Yahoo! though for being proactive.

Time Magazine Considers Ad Gateway to Subscription Content on ClickZ reports that Time Magazine is currently testing a system where users are given access to paid subscription content if they are willing to endure a multi-paged, full-screen interactive ad from sponsor Chrysler. Using technology from Ultramercial, Time.com site visitors have been able to access the renowned “Person of the Year” cover story, along with the magazine’s full archive of articles, free for 24 hours after they viewed the ads. Time says that if this venture is successful, they will consider offering more paid content free on an ad-supported basis. This is marks a growing trend online by publishers to open archives and paid content that is supported by ads to better generate revenue from online advertising.