The second article in the search engine optimization series on SEO Profile is How Search Engines Work. This is an article for beginner SEO’s and people wanting to learn more about search engine optimization. Here is a small excerpt from the article.

Once the user performs the search, the search engine returns a results page showing all the pages in its index that it considers a match for the search terms. The search engine will rank the results by relevancy, providing the most relevant results at the top of the list. The search engine will find all the documents containing the words the user searched for and return them in a list to the user. The search engine determines which documents are the most relevant by counting the number of times the words appear together within the document. Additional factors considered include the placement of the keywords within the document.

Improving your site’s indexing and ranking from the Inside Google Sitemaps blog gives great advice on things can you do to increase your site’s indexing and ranking in Google. Here is the list.

1. Make sure your site is full of unique, high-quality content.
2. Does your site follow the webmaster guidelines?
3. Does your site use hidden text?
4. Does your site use keyword stuffing?
5. Does your site buy links from other sites or participate in link exchange programs that don’t add value for visitors?
6. Do you use search engine optimization?

I think the key thing to learn here is your site should add value for your visitors. If you make it a point to do all of these things, you should have no problem attracting people to your site. You may also find that more traffic can mean more links and potentially increased search engine visibility!

First up in the search engine optimization article series on SEO Profile is Anatomy of a Web Page. This is an article for beginner SEO’s and people wanting to learn more about search engine optimization. Here is a small excerpt from the article.

Understanding how web pages are composed is essential to begin a discussion of search engine optimization. This article is designed to help you understand the codes behind a web page so that you can better understand how SEO works.

Basically, this post is just to announce that SEO Profile is finally live! I pushed it live this past weekend, but I have been hard at work on it for a month and half. What does it have to offer? Well, lots of information on search engines and search engine optimization.

SEO Profile has a blog, as well as a few articles on search engine optimization and an SEO FAQ. I have more articles on the way and lots to blog about so stay tuned and be sure to find the links in the sidebar to add this site to del.icio.us or subscribe to the feeds.

And the Perfect Title Tag is… by Rand Fishkin at SEOmoz.org reports that the formula for the optimal title tag is

“keyword phrase” : site title

according to Michael (Graywolf) at his site, Wolf-Howl.com. Many people agree with this, including me (I’ve been using the formula for years,) but I wonder how many keywords you could include in the title and whether or not Google will recognize that as spamming. I would think that as long as they describe the content, appear on the page and are not repetitive, it would be okay.