What is Tagging?

For those of you out there who don’t know what tagging is, you are not alone. I myself have seen it, but still do not quite understand what it is.

Technorati is a blogging site that supports blog tagging. Using Technorati Tags explains what tagging is and how to create tags.

According to their page, “a tag is basically a category name that is used to help organize items found on the web, such as blog posts, photos, etc.” Some blogging software supports tags already. If your blog software supports categories and RSS/Atom feeds, publish your feeds and categories will be read as tags.

If your blog software doesn’t support categories, all you have to do is tag your post by including a link in the body of your post. Here is an example:

<a rel="tag" href="http://technorati.com/tag/[tagname]">[tagname]</a>

The [tagname] can be anything. You do not need to include the brackets, just the descriptive keyword for your post. Just make sure to include rel=”tag” inside the anchor tag.

You can link to any web page that ends in a tag. This means that the last word in the url is the tag or category name. For example, these tag links would also be included:

<a rel="tag" href="http://apple.com/ipod">iPod</a>
<a rel="tag" href="http://en.wikipedia.org/wiki/Gravity">Gravity</a>
<a rel="tag" href="http://flickr.com/photos/tags/chihuahua">Chihuahua</a>

To include your tag in Technorati, make sure to ping them. You can ping them manually here or set up your blog software for automatic pinging.

To see some examples of site that use tagging, follow these links: Flickr, Buzznet, del.icio.us and Furl.

SEOmoz SEO Cheatsheet

Rand Fishkin at SEOmoz has posted an SEO cheatsheet online that he passed out to conference goers at the Search Engine Strategies conference going on in New York right now.

The cheatsheet lists a rundown of pretty much everything I would advise a client who wanted search engine optimization.

  1. On-Page Optimization
  2. Search-Friendly Architecture
  3. Web Design & Usability
  4. Promoting & Marketing Your Site
  5. Creating Linkbait
  6. Link Building Tips

I should say I agree with everything except the linkbaiting part. While I do think it is a great tactic for SEO, not everyone can do this especially most businesses seeking SEO. This type of marketing usually requires a large budget as typical businesses do not have the resources to do it in house. In addition, most businesses are not right for social bookmarking sites unless they create something really new and noteworthy.

SEOmoz is a great SEO resource. Watch this site for more great coverage of Search Engine Strategies going on right now.

Posted in SEO

Visa and Mastercard Impose Revenue Limits

How Some Credit Card Processing Companies Seem to Be Strangling Ecommerce (Why We Love Amex & Discover) at MarketingSherpa.com brings to light interesting facts about credit card processing companies. Marketing Sherpa cannot take Mastercard or Visa through the end of February on their web site because they reached a pre-defined revenue limit with the card companies. Marketing Sherpa can still take American Express and Discover because apparently these cards either don’t have these limits or they are substantially higher.

According to the article, Visa and Mastercard give each merchant a revenue ceiling to limit their risk. The risk occurs because customers in the US have 90 days to complain about fraudulent charges and get them removed. If if a merchant suddenly goes bankrupt or flees the country with 90 days of revenues, the credit card company is responsible for the debt.

Apparently, situations like can and do occur. Once you have processed a certain amount of monthly revenue through Mastercard and Visa, they can shut off without warning. Site owners can try and avoid this by accepting American Express and Discover or allowing customers to be billed. One good thing is that it is a monthly limit. At the end of the month, they will reset the limit and turn processing back on.

I was surprised to learn this, and I suspect most site owners did not know this either. At least now, you can educate yourself and learn what the limits are so you can try and figure out when you are close and provide alternative processes if you anticipate being shut down.

Yahoo! Publisher’s Guide to RSS

For those of you out there wanting to learn more about RSS, Yahoo! has a really great RSS resource guide on their site called Yahoo! Publisher’s Guide to RSS. The guide offers info on RSS tips for success, how to submit an RSS feed to Yahoo! and promoting your feed on Yahoo! This is the best RSS resource I have found so far.

If you are wanting to drive traffic to your blog, Submit Your Feed to the Yahoo! RSS Browse-by-Topic Directory, for inclusion in the browseable Yahoo! RSS Directory. You can also Submit Your Feed to Yahoo!’s RSS Database.

Optimizing the Title Tag and Meta Tags

The fourth article in the search engine optimization series on SEO Profile is Title Tag and Meta Tags. This is an article for beginner SEO’s and people wanting to learn more about search engine optimization. Here is a small excerpt from the article.

There are three tags in the head of a web page you should be concerned about when optimizing the page, the title tag, the description meta tag and the keyword meta tag. The head of a page does two things, provides search engine spiders information about the page and contains functional information for the page.

Posted in SEO

Is MySpace.com Really That Popular?

Is MySpace.com Really That Popular? on ABCnews.com questions whether or not MySpace is really worth high price tag that was paid when it was bought out recently. The article quotes an analyst from Jupiter Research who says that the number of active users is seriously inflated compared to the number of members.

The article is a pretty interesting read. Do I think MySpace is popular right now? Yes. Is it overrated and overexposed? Definitely. Will this hurt its success? Time will tell.

Googlebot FAQ

If you are interested, Google has an FAQ on Googlebot, Google’s Web Crawler, in the Information for Webmasters section on their site.

Find out everything you ever wanted to know about Googlebot including:

  • What is Feedfetcher?
  • How often will Googlebot access my web pages?
  • How do I request that Google not crawl parts or all of my site?
  • Why isn’t Googlebot obeying my robots.txt file?
  • How do I tell Googlebot not to crawl a single outgoing link on a page?
  • How do I add my feed to the search results for Google’s personalized homepage and Google Reader?

Choosing Keywords for SEO

The third article in the search engine optimization series on SEO Profile is Choosing Keywords for SEO. This is an article for beginner SEO’s and people wanting to learn more about search engine optimization. Here is a small excerpt from the article.

If you are planning on creating a web site and are thinking about search engine optimization, you should decide which keywords you would like to target before you create the pages. That way every page that is created will be built around the keywords you select. When creating your initial keyword list, think about the intended audience. Knowing your audience will help you determine your keywords.

Posted in SEO

TopRank Monster RSS and Blog Directory List

TopRank Monster RSS and Blog Directory List is a list of RSS and blog directories that you can submit your blog or RSS feed to. I was looking for places to submit blogs and RSS feeds and came across it in my bookmarks. I looked it over, and it appears to be a great list. I haven’t found anything like it yet. I am recommending this list from TopRank and linking to it from this blog and my blogroll!

How Search Engines Work

The second article in the search engine optimization series on SEO Profile is How Search Engines Work. This is an article for beginner SEO’s and people wanting to learn more about search engine optimization. Here is a small excerpt from the article.

Once the user performs the search, the search engine returns a results page showing all the pages in its index that it considers a match for the search terms. The search engine will rank the results by relevancy, providing the most relevant results at the top of the list. The search engine will find all the documents containing the words the user searched for and return them in a list to the user. The search engine determines which documents are the most relevant by counting the number of times the words appear together within the document. Additional factors considered include the placement of the keywords within the document.

Posted in SEO