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How to Write an Optimized Title Tag

And the Perfect Title Tag is… by Rand Fishkin at SEOmoz.org reports that the formula for the optimal title tag is

“keyword phrase” : site title

according to Michael (Graywolf) at his site, Wolf-Howl.com. Many people agree with this, including me (I’ve been using the formula for years,) but I wonder how many keywords you could include in the title and whether or not Google will recognize that as spamming. I would think that as long as they describe the content, appear on the page and are not repetitive, it would be okay.

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Search Engine Friendly Page Titles : SEO Profile Internet Marketing Blog

[...] I have posted about creating title tags before but here is a nice refresher. The Latest and Greatest Search Engine Friendly Page Titles is a post from last week at Search Engine Roundtable. It contains links to threads from last week in the Search Engine Watch Forum and the High Rankings forum where people have asked for advice in creating title tags. If you follow the link to those forums, you can see what Danny Sullivan and Jill Whalen had to say about it respectively. I always enjoy getting input from other SEO’s on how to optimize web pages. [...]

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